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Muji offers first look inside its “anti-cheap” hotel in Shenzen



Muji offers first look inside its "anti-cheap" hotel in Shenzen 1

Wood-lined bedrooms, a minimal diner and a shop all feature inside the Muji Hotel in Shenzhen, which is due to open to the public later this month.

The Muji Hotel, located in the city’s Futian district, is the first hospitality project initiated by the Japanese retailer, which is best-known for its minimalist homeware products.

Kitted-out with its own furnishings, the hotel is intended to reflect Muji’s simple aesthetic – described by the brand as an “anti-gorgeous, anti-cheap concept”.

“Travel has become part of our daily lives. It has evolved from the extraordinary to the ordinary, from something in which we participate to something we create,” said the brand.

“Muji Hotel provides an answer to this shift in demand. Cooperating with Muji stores, [it] seeks to provide a physical experience of the Muji philosophy through the texture of the towels, the placement of outlets and light switches, menu and venue of the restaurant, and more.”

The hotel has 79 guestrooms, a gym, a diner, three meeting rooms, a library and a shop. It officially opens to the public on 18 January 2018.

On the third floor, a restaurant – named Muji Diner – serves local food inspired by home cooking from around the world, all served on Muji dinnerware.

A library also on the third floor offers a selection of over 650 books. Open 24 hours a day, the facility is free to use for both the general public and hotel guests.

A small gym is equipped with running machines, aero-bikes and workout equipment, while a shop allows guests to purchase the products they have been using inside the hotel.

“The goal is to offer great sleep at the right price, provide a space supporting both body and soul while away from home, and connect travellers to local communities,” said the brand.

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